My Expert Midwife

branding | packaging | web design | art direction | exhibition | social media assets

My Expert Midwife was a new venture for Lesley and Claire. Their passion was to create a superior range of aromatherapy skincare products and toiletries, safe for pregnancy, new mums, and babies.

With no assets other than a dream, the journey started with the design of a clean, visual brand with bold colour and an honest tone of voice with a direct approach to talk about all things taboo about the pregnancy journey, from conception to the nits and grits of childbirth and beyond.

What followed was a full range of packaging, website, literature, and stationery, along with concepts for photography and photography art direction for a suite of imagery to be used across all media including their website, literature and social media channels.

The brand was launched on social media with a strategic campaign to build brand awareness. With their following growing, a further push saw them with two stands for The Baby Show in London. Where they picked up multiple awards for their fantastic products. A remarkable journey culminating in their fledgling business achieving to a £1million turnover within 18 months.