branding | web design | art direction | support literature | digital assets
Dixons core values of hard work, trust and fairness permeate all that they do. Their ambition to empower young people give rise to their continuing growth of the Dixons Academy Trust brand of academies through the development of new centres of excellence across the Yorkshire region.
Through a cohesive yet flexible design system, each centre has its’ own unique stylised branding that links them to their location to create a strong stakeholder community.
This project saw us working with these core elements to create and maintain brand guidelines for all academies, then implement their branding across web design, digital assets, including email footers, policy documentation and PowerPoint templates, as well as printed literature including leaflets and impact reports.